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Adwords PPC Basics – Average Position
Welcome to our weekly PPC basics blogs. Each week we will be focusing on a different part of PPC and creating a definitive guide to the PPC basics. This week’s focus is Average position (Avg. Pos.)...
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Adwords PPC Basics – Quality Score
Right so everyone knows that Google are very secretive about the information they give out regarding their algorithms, this pretty much means everyone else does the talking for them. One of the most...
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Adwords PPC Basics – Google Adwords Account Structure
So this week i will be taking it right back to basics and introducing you to Google Adwords and general account structure. This blog will give a basic guide to navigating Adwords, from understanding...
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Adwords PPC Basics – Keyword Targeting
Welcome to another PPC Guide blog, this week I will be taking you through keyword targeting and the importance of directing the right keywords to the right target audience. So to start, what is keyword...
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Adwords PPC Basics – Keyword Selection
Ok so I was asked the other day by a client “is it better to have loads of keywords in an ad-group, or more ad-groups with less keywords in?” It’s not the first time I have been asked that question...
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Adwords PPC Basics – Effective Ad Copy
Welcome to my new PPC basics blog. In previous blogs we have covered keyword selection and keyword targeting. Now you have chosen the keywords that will go into your campaign and how they will be...
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Adwords PPC Basics – Adwords Trademark & Copyright Policy
Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking. Protecting a brand or products identity is a very...
View ArticleCPM vs CPC Bidding
Welcome to another Adwords PPC Basics blog. In this blog I will be discussing the benefits and drawbacks of the two main bidding options in Google Adwords. The two main types are Cost per Click (CPC),...
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